EHCB PIZZA
IS THE NEW
TOP SCORER
Sport makes you hungry. Not only when you make it yourself, but also when you watch. Accordingly, the five catering establishments in the Tissot Arena are well frequented when EHC Biel plays its home games there. To make sure that the people of Biel also take advantage of the culinary offerings of these restaurants outside of their favourite club's home games, we launched a campaign that whets their appetite for more.
The realisation
We defined a new star and developed a campaign around it that will make the hearts of all EHCB fans beat faster. Or even better, whets their appetite. The new star is the EHCB pizza we created, which is now also the undisputed top scorer on the menu. But its fellow players have also gained significant attention thanks to creative wordplay in hockey language.
| 2690 | EHCB pizza sold last season |
