THE HAIRDRESSER IS IN THE PICTURE
We all know the situation: while you are getting your new haircut, the hairdresser tells you all the news, rumours and stories from the region. This was the idea behind the video campaign "Fully informed" of the Bieler Tagblatt. So if you want to be in the picture without having to visit your trusted hairdresser, buy the local newspaper.
The realisation
Various stories have been created that cover current topics from the region. Depending on generation and interest, the hairdresser provides details and content. The videos were shot together with a producer, film professionals and actors in a modern hairdressing salon. Contents of the campaign: development of the stories; script, production and implementation of the videos; launch and distribution on the occasion of the overall campaign via digital channels, cinemas, etc.
