REFRESHING
CANAL 3
CAMPAIGN
With a refreshing campaign focusing on young listeners, Canal 3 is repositioning itself successfully in the regional market.
The realisation
For a long time, Canal 3 was considered a bit dusty and unsexy. The radio channel mainly appealed to an older target group. With the headphone campaign, it succeeded in attracting new and especially young listeners. To achieve this goal, the radio's social media presence was redefined and implemented, among other things. The appearance at events was also strengthened: with a corresponding new branding.
Our job
Contents of the campaign: launch of the distinctive red headphones including storytelling, various advertising formats such as posters, newspaper ads and banners, organisation of live events with local musicians, reorientation of the social media activities.
Audience
#RadioCanal3
