A PIECE OF SWITZERLAND
800 years ago, something was created in the Bellelay monastery in the Bernese Jura that still enraptures gourmets all over the world today: Tête de Moine. The "Fromages Spielhofer" cheese dairy is one of the leading companies in the traditional production of this semi-hard cheese. Now Spielhofer's Tête de Moine needed a new, contemporary packaging that emphasises its origin.
The realisation
Tête de Moine is a piece of Swiss cultural history. That's why, when we designed the new packaging, we incorporated traditional Swiss motifs that leave no doubt about its origins. These motifs, such as the edelweiss, the cows and the typical mountain life, were realised in the style of the old Swiss craft, the silhouette. This guarantees the cheese the desired attention on the shelves of the shops.
Our job
Contents of the campaign: central idea, elaboration of the designs, production of the packaging.
