Migros
FOR ALL THOSE WHO WANT TO HAVE THEIR SAY
The Story
Our involvement with Migros began with a pitch in Zurich. Task: The Migros magazine needed a campaign to attract new subscribers and readers. They were to be between 30 and 60 years old, consumer-friendly, tolerant, quality-conscious, informed, close to home and health-conscious.
The realisation
What we presented at the pitch in Zurich was the claim and the central statement "For everyone who wants to have their say". And that hit the spot. The Migros editorial team was a fan of the idea and the concept. We then implemented the campaign based on the WEMF figures with various original and emotional visuals, both in print and digitally.
Our job
Contents of the campaign: central idea, claim and implementation of the campaign in print and digital.
